Design & Illustration

Youi Custom Acrylic Awards

Youi is a leading insurance company who prides itself on being one of the most competitive insurers in the business. They get to know its customers and their lifestyle to provide them with a great price and real savings.

At the end of last year Youi requested us to create a collection of trophies for their upcoming Core Business Values Awards, recognising the achievements of their employees.

Using black, white and clear acrylic, the trophies were pieced together layer by layer and also included some acrylic elements that were adhered to the surfaces for a 3D effect through the layers. We love the sharp contrast between the black and white acrylic in these trophies.

Have an upcoming awards ceremony and want a unique and custom award? Contact us to see how we can help bring a creative feature to your upcoming event!


Blue Heron Motel - Custom Wooden Key Tags

Located in Mermaid Beach on the Gold Coast, the Blue Heron Motel offers a great stay for all kinds of travellers being so central to the many tourist attractions the Gold Coast has to offer.

To give life to the newly renovated motel, the owners contacted us to create some key tags that had a bit more of a modern tropical feel then your average plastic room key. Using an Australian native timber we printed the logo and other information on one side then flipped them over to etch in the room numbers and palm leaf pattern.

We love the simple but effective outcome of these, it will hopefully be something their guests will admire! If you are looking at having some custom yet functional promotional products made for your local business, contact us today to see how we can help out!


Hurley Custom POS

Hurley is an internationally recognised surf apparel brand who aim to create products to enhance and make your experience in the water fun. Endorsed by bands such as Blink-182 and All Time Low the brand also sponsors many events and athletes around the world.

For Hurley’s latest point-of-sale marketing campaign we created a simple design to be rolled out in stores across Australia. The signs are a combination of black board, laser cut white acrylic letters and black metal stands. These stands are viewed from both sides and really encompass the sleek and clean essence of the Hurley brand. The best thing about this signage is that the main “Hurley” part of the signage can be updated with special sale offers, different logos or even photos depending on the season or style the brand wants to roll out. The options are endless, which makes these signs a long-term signage solution.

If you have an upcoming store opening or would just like to update some point-of-sale marketing displays in your store, contact us today to see how we can create some custom designs for you!

The Mad Hueys Custom POS Display

Based in Burleigh Heads on the Gold Coast QLD, The Mad Hueys is a fishing crew, who love to fish, surf and drink beer and with their name they have created an apparel brand that is sold globally.

To create some point-of-sale display stands, the team at The Mad Hueys contacted us to help out. They needed something that would be placed on a table and can be easily moved, assembled and dismantled. So we created a system of acrylic inserts, the middles with a different image on both sides and the front and back pieces to have the logos. These would then insert into wooden bases for an easy install!

If your brand is looking into having some custom made POS created, contact us today to see how we can create something special for your company!

mad hueys point of sale pos timber acrylic marketing

mad hueys point of sale pos timber acrylic marketing

mad hueys point of sale pos timber acrylic marketing

mad hueys point of sale pos timber acrylic marketing

mad hueys point of sale pos timber acrylic marketing

mad hueys point of sale pos timber acrylic marketing

Connect Custom Timber & Acrylic Awards

Connect Macquarie Park & North Ryde is a not-for-profit organisation managed by representatives from the City of Ryde, Transport for NSW and Connect members. They oversee the implementation of objectives to create efficient transport within Macquarie Park and North Ryde in a sustainable way.

Connect recently approached us to create some awards for an upcoming event to commend businesses that have excelled in the areas of transportation.

Choosing to run with our signature layered style trophy with acrylic and timber pieces, the acrylic was printed with different elements to create a 3D effect and also incorporated their colours and symbols for each category. The awards were then finished off with a timber plaque and laser etched details.

Love our style and would like to have a custom creation made for your upcoming awards? Contact us today to see how we can help!

connect timber acrylic layered awards trophy

connect timber acrylic layered awards trophy

connect timber acrylic layered awards trophy

River City - Custom Laser Cut Christmas Cards

Well it is that time of year again and what better way to celebrate than producing some laser cut Christmas cards.

This is a previous job we did for River City Solutions in Brisbane. We designed, Printed and Laser cut these custom cards for them to send out to their clients. The layering turned out great and the intricate detail that we can get from our laser is always amazing.

The guys were stoked with the final product and so were we!

Custom Reconciliation Plaques

Arup is a worldwide independent firm of designers, engineers, architects, planners, consultants and technical specialists working in many areas of infrastructure with the aim to shape a better world for the future. Their buildings are award winning and span all over the world; just some of their most well known projects include The Sydney Opera House, The London Eye and The Beijing Stadium (Bird’s Nest).

As part of a reconciliation with traditional owners of the land in Australia, Arup wanted to pay their respects and have some custom plaques made for their different office locations that would honour the traditional owners. Using Australian native timber, each panel was laser etched and placed inside a custom in-house made frame featuring laser cut indigenous inspired illustrations created by Gilimbaa.

If you would like some custom made plaques made for your business, contact us about how we can create a customised piece for your office. 


custom indigenous aboriginal timber plaque

custom indigenous aboriginal timber plaque

custom indigenous aboriginal timber plaque

PepsiCo Custom Globies Awards

PepsiCo is a worldwide brand with many different products under its belt, of coarse including Pepsi, Mountain Dew, Smith’s, Dorito’s and many more. As of 2012 PepsiCo was the second largest food and beverage business in the world, and continues to climb as it continues to acquire more and more products in the food and beverage industry.

As part of their upcoming ‘Globies Awards’, PepsiCo contacted us to create some custom trophies for them using our signature layered style using acrylic and timber. On the clear acrylic layers a different piece of the earth was printed on each to give it some dimension and was finished off with laser etching on the timber face plate.

If you are on the lookout for some unique awards for your event, contact us today to see how we can create something special for your company!

pepsi pepsico timber acrylic custom awards trophy

pepsi pepsico timber acrylic custom awards trophy

pepsi pepsico timber acrylic custom awards trophy

Custom Award for Gold Coast Turf Club

An impressive events centre capable of hosting more than 2,500 guests, the Aquis Park Gold Coast Turf Club is primarily known as one of Australia’s busiest racecourses while also being host to a large number of public and private events, from conferences and expos to gala dinners, exhibitions, holiday parties and more.

With gorgeous panoramic views of the Gold Coast skyline and all the most popular modern amenities, the Gold Coast Turf Club is home to an annual sprint race for the Queensland Winter Racing Carnival – called the Bat Out Of Hell – and has been since 1996. A 900 metre feature sprint race with participants traveling from far and wide from across Australia, the annual Bat Out Of Hell winner receives a $90,000 prize and a Harley Davidson as a trainer’s bonus, not to mention a custom award to showcase for themselves.

This year we were tasked with creating a a custom award for this unique honour, and faced the challenge head on with our team of dedicated and creative professionals. Designed to incorporate elements of the Gold Coast and broader Australian lifestyle, we chose native Australian timber from southeast Queensland to encapsulate the award, adding a mixture of printed acrylic to bring depth to the design.

Custom designed to include the iconic skyline seen from the Gold Coast Turf Club, as well as waves and sand elements that speak to the Goldie way of life, the award is a testament to the level of precision and thoughtfulness we aim to incorporate into all of our custom award designs.

We thoroughly enjoyed making this one-of-a-kind award, and look forward to assisting you with your next custom award need on the Gold Coast or beyond. Contact us directly at [email protected] to speak with us about your ideas.

2018 Commonwealth Games Medal Boxes

Potato Press is a Gold Coast based design company that specialises in creating unique and memorable products across a wide range of industries. So, when the Commonwealth Games Committee approached us to discuss designing the medal boxes for the 2018 Commonwealth Games, our team unsurprisingly jumped at the opportunity to be a part of this historic event.

Taking place every four years, the Commonwealth Games took place on the Gold Coast shores from the 4th to the 15th of April 2018. The multi-sport event invited members of the Commonwealth to compete, with more than 4,400 athletes, including 300 para-athletes, from 71 Commonwealth Games Associations, taking part. Potato Press were honoured to be able to contribute to this piece of Gold Coast history.


The design and construction

The design and construction of the medal boxes was no easy feat. 1,600 individual pieces were required, and it took a great deal of work and coordination to ensure they were all uniform and finished to the highest standard. At Potato Press we pride ourselves on thinking outside the box and wanted to create something nostalgic that could be treasured for many years to come. We wanted athletes to take something home that paid testament to all the hard work they had put into winning the medals contained within.

The finished products were made from Australian Blackbutt timber, with every piece hand finished, taking up to 2-3 days to complete. The laser cut boxes resembled a stylised version of the sand and waves that line the iconic Gold Coast shore. Looking down through the cut outs to the medal within, invoked the feeling of looking through the water to the seabed. With the ocean forming such an important part of the Gold Coast experience, it made perfect sense to incorporate these features into the design.


An exciting project for our entire team!

“To know that the fastest man or woman at the Commonwealth Games, or some of the 4,400 athletes competing are going to be taking these pieces all across the world is phenomenal.”

The internal timber facia was inscribed with the three driving words behind the 2018 Commonwealth Games: Humanity. Equality. Destiny. Our team were enamoured by the embodiment of this message across the event, and the hardworking crew who worked on the medal boxes look forward to contributing to the rich and thriving culture of the Gold Coast through more innovative and exciting projects.

Got a project you’d love to see come to life? Contact our team today!








Neville Bonner Memorial Artwork

One of our favourite local corporate artwork projects to date, we were recently contacted to design a custom art piece in honour of the late Australian politician, Neville Bonner. The first Aboriginal person to become a member of the Federal Parliament, Bonner was a Senator in Queensland from 1971 to 1983 before passing away at the age of 77 in 1999.

Native to the Indo-Pacific region, a custom Kwila frame was used for the three separate artistic pieces. In addition, A grade marine plywood was used for the interior, where our team members utilised custom laser etching artwork elements to complete the Neville Bonner portrait, as well as corresponding quote, boomerangs, and city landscape.

We are thrilled to participate in a project that pays tribute to our local Queensland legends, and are proud of the stunning design work completed by our Australia-based team members. We hope our fellow Aussies will admire this piece for years to come!

For your next customised corporate artwork need, be sure to get in touch with our team for questions and further information. We look forward to assisting you soon.

Graphic Designer

Reporting into the creative team, Potato Press has an exciting opportunity for an enthusiastic, ambitious, organised and creative designer. We are looking for a candidate that will grow with the company and add support and value to the design team. Being part of a small fast paced team means you get involved with all aspects of the department.

We would love to meet someone with:

  • Excellent organisation and time management skills who can work at a fast pace on multiple projects
  • Self-motivation to learn, with continual drive for personal development
  • Ability to use initiative but also to thrive within a team
  • Advanced skills in Adobe InDesign, Illustrator and Photoshop
  • Meticulous attention to detail
  • Proven track record of working in a fast pace environment to tight deadlines
  • Strong communication skills
  • Education to Diploma level or relevant qualifications – preferably graphic design degree.

Please send through your expressions of interest to [email protected]

A little about us…

Potato Press is a creative company that design and manufacture custom made product for companies and individuals seeking to engage people with tactile and uniquely branded pieces. We help forward thinking companies connect and communicate with their consumers through thoughtful design and high quality manufacturing. We understand the importance of branding, so whether we are creating a brand from its inception or working with an established identity, we aim to keep everything congruent and in line with the essence of your company.

Our work is driven by the passion and dedication of our staff. With the perfect mix of old school industry knowledge and fresh creative talent, the team is made up of a hard working crew experienced throughout multiple disciplines.

View some of our recent projects here. We look forward to hearing from you!


Hand crafted design solutions for forward thinking industries

Some of our valued clients

Brand Point
Stone & Wood
Australian Government
The Australian Army
John Holland
Monster Energy
Village road show