The Mad Hueys – Emergency Shoey Custom POS Box

Working again with the crew at The Mad Hueys, we were asked to work with them to create another point-of-sale item to accompany their previous display stands.

This display stand was made to look like an emergency fire box that will be fitted out to hold a beer and a shoe for an emergency shoey, an Australian ritual often undertaken as a bringer of good fortune.

The boxes consist of intricate joinery and completed with a satin emergency red paint finish. The boxes are double sided so they can be placed either on a shelf or in the middle of the room and be viewed from many angles, rather then your average point of sale strut cards which are only viewed from the front. The box features an acrylic panel at the front with printed graphics and text. The lids can be slid up and down so the graphics on the internal of the box and the shoe/can of beer can be interchanged with the seasons. The box also displays large logos on the sides so that even from the sides, the customers will know the Mad Hueys are up to something.

Wanting to create some custom Point of Sale or marketing products for your company, contact us today to see how we can create something bespoke for your company!