Design & Illustration

Time Pet Products Awards Trophy

This is a project that we did for Time Pet Products. It was a trophy for their internal staff awards night. The trophies are made from Recycled Spotted Gum Hardwood Timber and laser etched with some typography that we custom designed. The timber came out looking great after we gave it a bit of love and the laser etch really set it off.

 

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Jetstar Business Class Menu Design

This is an ongoing project we are involved in which is the Jetstar Business Class Inflight Menu Design. The menus are updated every month with a new image from one of the many destination that Jetstar fly to.
We are currently working on the Domestic and International Jetstar Cafe Menu for Economy passengers.

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Laser Cut Layered Potato Press Signage

Here is a piece we did for our studio. It is laser cut and laser etched timber. It is then painted and layered together to make a nice little typography sign.

This sign also compliments our new Potato Press branding. We thought it was time for a bit of revamp. We hope you like it!

 

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Lone Pine Memorial Plaque

We were approached by the Inverell RSL to produce a memorial plaque for the Battle of Lone Pine at Gallipoli. What made this job special was the fact that we were to make the plaques from the timber from a seedling of the original Lone Pine of Gallipoli.

The story goes…” Two brothers, Benjamin and Mark Smith from Inverell, NSW were involved in the capture of the Lone Pine positions. Mark was killed in the action. Benjamin, a Lance Corporal, noticed that the Turks had been using the branches of a Lone Pine tree to cover their trenches. He saw that trees had been destroyed in the battle and it is probable that his thoughts went home to his mother who was well known for her “green thumbs”. He plucked one of the cones from the destroyed tree and sent it to her. Benjamin’s twin brother, Bert also enlisted in the 1st AIF. The mother planted three seeds shed by the cone and like the story of the three boys, two trees lived and one died. In 1930 Mrs McMullen, the boys’ mother sent one of the trees to Inverell where the boys had lived, the second tree was sent to Canberra for the opening of the War Memorial. The Duke of Gloucester planted the tree on 24th October, 1934 dedicated to the memory of Mrs McMullen’s son, Mark and other sons who fell at Lone Pine. The timber used in this plaque is from the original Lone Pine seedling. The tree was felled in 2007 due to safety concerns.”

So our joiner, Rex, milled down the slabs of pine from the Lone pine seedling and put together this large timber plaque. We then designed the the plaque using images and maps from the battle of Gallipoli. The plaque was presented to the city of Inverell on Anzac day, The unveiling of the plaque was made by Member for New England, Tony Windsor and Ms Ruth Smith, a niece of the Smith Brothers.

We here at Potato Press are extremely proud to have been a part of this amazing project and we would like to thank Hans and everyone at the Inverell RSL Sub Branch for asking us to be involved with such a memorable job.

More images and stories can be found at the Inverell Times and The National Daily Leader.

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Breaka Burleigh Pro Trophy

We were contacted by Surfing Queensland to design and produce the trophies for the Burleigh Breaka Pro. So what we came up with was a large slab of hardwood with an image of Burleigh etched into it. We then mounted the laser cut letters and logos off the wooden base with a piece of clear acrylic. The etched image sat nicely in the background and the hardwood base gave the trophy a nice solid feel.

The guys got some good waves for the event and burleigh hill was packed with spectators. A huge congratulations to Owen Wright and Sally Fitzgibbons for taking out first place in the Mens and Womens events.

 

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Lu Lu Lemon Store Graphics

The lovely people from Lu Lu Lemon Athletica contacted us to create an art piece for their store at Carindale. The brief was a hampton’s style beach theme which incorporated the brands imagery and some of their key phrases. We also had to design it so that the staff can interchange the images and phrases with ease. So the final product was a combination of wood and whitewash, laser cut white mdf and reverse applied acrylic prints. Both the printed acrylics and laser cut lettering are mounted with stainless steel standoffs which are easily changed and replaced. The guys were very happy with the final product and it looked great in the store.

‘PRACTICING PROFESSIONALS’ 7x7 by D.I.A

Recently Potato Press had the honour of attending the second forum in the 7×7 talk series ‘Practicing Professionals’ hosted by Design Institute of Australia on the Gold Coast.

The inaugural Seven by Seven Talk Series promotes collaborative design practice on the Gold Coast and celebrates the creative culture, leisure and lifestyle of the local community. This unique Gold Coast initiative provides connections and networking opportunities for emerging and established design professionals, design students and design related organisations with an aim to initiate collaborative projects that stimulate the design community on the Gold Coast.

The talk featured seven local guest speakers that spoke for seven minutes each covering topics which related to various design disciplines. These included Natasha Edwards from SWELL Sculpture, Conrad Johnsson & Dasomm Choi from Yellow Goat Design, David Cuschieri from The Next Big Think, Mark Goudie from Pluvo, Daniel Della-Bosca from QLD College of Art Griffith Univeristy, Prof Philip Follent Bond University and Angela Lomas from CATC Design School.

Go to www.design.org.au/7×7 for full speaker’s bios and upcoming events.

Photos coming soon to Potato Press facebook

 

 

2012 Chiko Queensland Championship Circuit Trophies

We were recently contacted by Surfing Queensland to design and produce some custom trophies for the 2012 CHIKO Queensland Championship Circuit. The QCC is a series of 4 comps throughout Queensland. Starting with the CHIKO MP Classic at D’Bah then to the CHIKO Sunshine Coast Pro and the CHIKO Alley Classic at Currumbin and finishing up with the CHIKO Burleigh Classic.

The brief was to create something awesome which incorporated the different mythical icons that represent each comp. A splash of stainless steel was also requested.

We chose to incorporate three different materials which complement each other. The back layer is Laser Etched and Laser Cut from a Teak Timber Veneer. The middle layer is a piece of Clear Acrylic with a Reverse Applied Print and the front layer is a piece of Stainless Steel made by Laser Etching and Laser Cutting with our in house Laser Machine.

So this is what we here at Potato Press came up with……..

 

Australian Surf Retailers Awards

We were approached by the Australian Surf Retailers Federation to Design and Manufacture the Awards for the very first Australian Surf Retailers Awards.

This was one of our favorite projects to date. It was great to be given a brief and then let loose to come up with something really amazing. All the Design and Production was done in-house so that we had control over every step that went into making the awards.

It looks like the event was a great night and the awards were received extremely well. Special mention to Hurley for taking out “Mens Brand of the Year” and “Boardshort of the Year”, Billabong for winning both Mens and Ladies “Marketing Campaign of the Year” and to Rusty for taking out “Ladies Brand of the Year”. To see more photos and the full rundown of the night, head over to the Surf Retailers Federation website HERE.

Here are some images of the process right through to the event.

 

 

‘Youngbloods’ 7x7 by D.I.A

Recently Potato Press had the honour of presenting at the first forum in the 7×7 talk series ‘Youngbloods’ hosted by Design Institute of Australia at Rabbit and Cocoon on the Gold Coast.

The inaugural Seven by Seven Talk Series promotes collaborative design practice on the Gold Coast and celebrates the creative culture, leisure and lifestyle of the local community. This unique Gold Coast initiative provides connections and networking opportunities for emerging and established design professionals, design students and design related organisations with an aim to initiate collaborative projects that stimulate the design community on the Gold Coast.

The talk featured seven local guest speakers that spoke for seven minutes each covering topics which related to various design disciplines. These included Claudio Kirac from Billabong, Rob Bare from R&B, Kiel Tillman from Potato Press, Luke Brown from Mixr, Dominique Falla from Qld College of Art, Paul Everest from Unit and Jolie Hertzberg from Rabbit and Cocoon.

Go to www.design.org.au/7×7 for full speakers bios and upcoming events.

See more photos on facebook here

Billabong Gordie Awards

We were approached by Billabong to come up with a Trophy idea for thier upcoming internal staff “Gordie Awards’ The awards aknowledge individuals success throughout the Billabong brands.

So the final concept we came up with was a recycled timber block, sliced on an angle with a raised frosted printed plexi-glass plaque sitting on the face. We then laser etched the winners name and category on the front of the timber block. The recycled australian hardwood timber came from old an farm tank stand that had been lying in a paddock in northern new south wales for years. Once our joiner Rex trimmed it down and treated the wood, it revealed the stunning grain and amazing weathered exterior. We were very happy with the finished product and so were the winners!

 

Alpha Flight Services - Graphic Fitout

Here is an Office Fit-out we recently finished for Alpha Flight Services. The graphics had to be designed so that the different airline logos can be replaced. The fitout consisted of printed and cut frosted vinyl and laser cut signage.

Here are some images of the Project…….

Hand crafted design solutions for forward thinking industries

Some of our valued clients

Jetpilot
RVCA
Dreamworld
Nike
Stone & Wood
Olympus
Jetstar
Ripcurl
Queensland Government
Quiksilver
Thiess
Nautique
MCG
Queensland Health
Hexxfx
Billabong
BDA
CGF
Village Road Show
Vittoria Coffee