Recent Projects

Pipi's Samples Box

Posted: 22nd September 2023

Posted in: Design & Illustration, Laser Etching & Router Cutting, Detailed Joinery & Graphic Fit-Outs, Point Of Sale & Marketing Material, Presentation Books & Folders

Pipi’s is an opulent development nestled along the exquisite Gold Coast shoreline. It represents the pinnacle of luxury living and has been brought to life by the boutique property developer, Siera Group. We were contacted by Siera Group and their Graphic Designer ABCD Haus with the goal of designing and manufacturing an elegant presentation box destined to showcase the exquisite finishes adorning this prestigious development.

Our design team embarked on a journey to encapsulate the essence of the Pipi’s brand, selecting a luxurious rose gold mirror finish that harmoniously resonates with the development’s signature soft pink brand palette. The exterior was designed with a warm oat-coloured fabric that not only compliments the brand palette but was chosen to emulate the warm sandy beaches of the Gold Coast. The exterior of the box was then complemented with a discreet timber shadow line.

As the box is opened, a soft frosted acrylic panel is revealed, bearing the development’s captivating tagline, which in itself, is a work of art. Once the frosted cover plate is removed, the Pipi’s interior finishes samples are unveiled. Each of these samples is framed by an additional panel printed with correlating captions. Overall, a meticulously designed finishes box that ensures every element of Pipi’s luxury is presented with the utmost sophistication.

We loved creating this custom samples box! Contact us today to get started on your next project.

Aquis Park Racing Industry Awards 2023

Posted: 18th September 2023

Posted in: Design & Illustration, Laser Etching & Router Cutting, Custom Awards & Event Collateral

Every year, the grandeur of Aquis Park comes alive as they host their esteemed Racing Industry Awards—an annual event that celebrates the season and awards those who have been outstanding in their field. With a longstanding partnership spanning several years, our collaboration with the Aquis Park team reached new heights as we embarked on a mission to create a fresh and captivating design for this esteemed occasion.

Breaking away from the customary horseshoe motif that had graced previous years, the team sought to infuse a touch of innovation while retaining a subtle nod to tradition. In response, our design team created this unique frame that featured a floral wreath pattern that was utilised in previous years. In the middle of the frame, a shining gold mirror showcased the laser-cut representation of the iconic horseshoe, symbolizing the elegance and strength of equestrian tradition.

We delicately etched the finely crafted text and logos into the native Australian timber, adding sophistication and a lasting touch to these prestigious awards. To make them even more special, we added a discreet yet practical d-ring on the reverse side, making it easy for recipients to proudly display their awards on the wall.

We loved creating this unique design for the team at Aquis Park! Contact us today to get started on your next custom project.

Photos courtesy of the Gold Coast Turf Club’s Facebook page.

IBA Indies 2023 Awards

Posted: 4th September 2023

Posted in: Design & Illustration, Laser Etching & Router Cutting, Custom Awards & Event Collateral

The Indie Beer Awards shine a spotlight on the hardworking brewers all across Australia who pour their dedication into their craft. Our close partnership with the Independent Brewers Association led us to an exciting challenge: designing a fresh award for the 2023 event. The goal was clear – to create something classy and timeless while featuring the signature wheat element that defines the Indies.

Our solution was a blend of black stained timber and sleek black gloss laser-cut acrylic, forming an elegant award body. The event’s name and logo were laser printed onto a clear acrylic panel, held together with black mounts. To add a touch of luxury, we included a gold champion plate on the front of the award. This final detail brings a sense of prestige to the table, complementing the hard work that each brewer puts into their creations.

We loved creating this custom award for the 2023 Indies. Contact us today to get started on your next project!

Yokohama 2023 Apex'n Awards

Posted: 25th August 2023

Posted in: Design & Illustration, Laser Etching & Router Cutting, Custom Awards & Event Collateral

The Yokohama Porsche Sprint Challenge annually ignites North America with its captivating semi-professional racing display. At the forefront are the renowned Porsche 991.2, 992 GT3, and 718 Cayman Clubsport GT4 cars, exuding power and precision.

We were tasked to create a standout trophy honoring race winners. The trophy itself embodies the race’s essence, housing a striking vector illustration that harmonizes a grandstand and racetrack in layered acrylic, creating a dynamic 3D effect.

Designed to resonate with Yokohama’s brand colours, a black stained timber body complements the centerpiece’s red hues. The iconic Yokohama logo finds its place on a black gloss acrylic badge, which was inset into the body of the trophy and seamlessly integrated through UV printing.

Our commitment to detailed craftsmanship shines through in every detail, as our skilled in-house joinery team refines the edges to perfection with a hand veneered finish. The industrial silver screw fixings pay homage to the racing world’s mechanics, while a silver badge adds a final note of sophistication.

We loved creating this unique trophy for Yokohama! Contact us to get started on your next custom design project.

Aquis Park TAB Wave Raceday Trophies

Posted: 11th August 2023

Posted in: Design & Illustration, Laser Etching & Router Cutting, Custom Awards & Event Collateral

The annual 1800m race, known as the Aquis Park TAB Wave Raceday, takes place against the stunning backdrop of the Gold Coast. Our services were recently engaged to craft an exceptional and bespoke trophy, tailored exclusively for this occasion, incorporating a distinctive wave motif as a key design element.

Our team expertly combined laser-cut acrylic components in captivating blue hues to create a wave feature in the centre of the trophy, creating a unique sense of depth. A silver mirror embellishment was added to accentuate its visual appeal and highlight the dynamic wave feature. The body of the trophy was hand veneered by out in-house joinery team, and was carefully shaped, giving it a polished and refined character. The race details were then laser etched onto the body of the trophy, with logos UV printed onto the acrylic centre of the trophy.

We loved creating the unique trophy! Contact us today to get started on your next custom project.

Photos courtesy of the Gold Coast Turf Club’s Facebook page.

Queensland Government Reconciliation Awards 2023

Posted: 3rd August 2023

Posted in: Design & Illustration, Laser Etching & Router Cutting, Custom Awards & Event Collateral, Detailed Joinery & Graphic Fit-Outs

The Queensland Government Reconciliation Awards are an esteemed annual event, dedicated to honoring outstanding collaborations and projects that propel reconciliation forward across businesses, community organizations, educational institutions, and government agencies.

This year, we had the privilege of collaborating with the Queensland Government to craft a brand-new design for the 2023 awards. Drawing inspiration from the profound heritage of the land, we were provided with indigenous artwork from Gilimbaa, an Indigenous creative agency. This powerful and captivating artwork served as the foundation for our artistic journey.

The design team sought to create an award that would not only be a symbol of recognition but also a piece of art in its own right. We envisioned a design that embraced the essence of the indigenous artwork while infusing it with a sense of depth and dimension.

To bring this vision to life, selected a thoughtful blend of timber and acrylic—a meticulous combination that allowed us to artistically deconstruct the artwork into multiple layers, achieving a unique 3D effect.

The timber base became a canvas for innovation, laser-cut to mirror the lines and patterns of the artwork. The logos and text were laser-etched the onto the base, adding a touch of sophistication and personalization.

We loved creating this unique design for the Queensland Health 2023 Reconciliation awards! Contact us today to get started on your next custom project.

Photo courtesy of: https://womensagenda.com.au/business/2023-queensland-reconciliation-awards-recognises-six-inspiring-initiatives/

Brisbane Racing Q22 Awards 2023

Posted: 27th July 2023

Posted in: Design & Illustration, Laser Etching & Router Cutting, Custom Awards & Event Collateral

Introducing the Q22 Annual Race in Brisbane, renowned as the city’s second-richest race, boasting a remarkable $1.2 million prize. To honour this occasion, a one-of-a-kind trophy was created to celebrate the winners of the event.

Fashioned from walnut timber and a clear acrylic centrepiece, the award proudly displays a gold ‘Q,’ symbolising achievement and the race’s identity. The ‘Q’ motif elegantly merges racetrack contours with the letter’s form, embodying the spirit of this extraordinary occasion. The trophy’s base features coordinating gold mirror elements, ensuring unity and elegance. Laser-etched text and logos add a personalised touch to these awards.

At Potato Press, we’re passionate about crafting one-of-a-kind creations. The Q22 Annual Race Trophy embodies grace, speed, and perseverance, reflecting the essence of our craftsmanship. Reach out to us today to start your next custom project.

Photos Courtesy of Brisbane Racing Facebook page

Tapestry Samples Board

Posted: 21st July 2023

Posted in: Design & Illustration, Detailed Joinery & Graphic Fit-Outs, Presentation Books & Folders

Tapestry is a 22-story luxury development situated on the Gold Coast, characterized by its contemporary open-plan design and sleek modern finishes. We were approached by Siera Group, who entrusted us with the task of designing and producing a samples board that complemented the development’s luxury nature.

Our in-house joinery team handcrafted the samples boards using native Australian timber, wrapped in custom fabric, which integrated seamlessly with Tapestry’s branding, which was designed by ABCD Haus. Practicality met elegance with the addition of handles, ensuring effortless portability. A touch of luxury was added through gold foiling the development’s logo onto the samples board, whilst incorporating printed captions of the sample details on gloss white board.

We loved creating these custom samples boards. Contact us today to get started on your next custom project.

Nautique Dealers Awards

Posted: 14th July 2023

Posted in: Design & Illustration, Laser Etching & Router Cutting, Custom Awards & Event Collateral, Detailed Joinery & Graphic Fit-Outs

Nautique is an industry leading American boat manufacturer that produces the very best waterski, wakeboard and wakesurf boats on the market.

One of our favourite long-standing U.S. clients, Nautique, contacted us once more to have a highly original and personalised piece made for their 2022 Dealers Awards. For the awards, we were challenged with developing a fresh look that reflected the features of their boats. We were able to base the design around the unique geometric pattern that features heavily throughout their vessels, from the speaker design, seat upholstery and faceted sides of the hull.

To develop these awards, our design team used a unique blend of materials and printing procedures. The body of the awards were made from black stained timber with features of spot gloss and UV embellishments. We designed and manufactured 3D geometric patterns to protrude out of the award face creating a unique look. A combination of black, gold, silver, and white brand colours were chosen for the various categories of awards.

We loved creating this unique design for Nautique! Contact us today to get started on your next custom design project.

Gold Coast Marathon Trophies 2023

Posted: 7th July 2023

Posted in: Design & Illustration, Laser Etching & Router Cutting, Custom Awards & Event Collateral, Detailed Joinery & Graphic Fit-Outs

Gold Coast Marathon is a world class international event and has excitingly entered its 43^rd consecutive year! The event attracts participants of all ages and abilities, combining multiple 42km, 21km, 10km, 5km and CPL Wheelchair Marathon races.

This year, we were contacted to create something a little different to align with the new branding for the event. Their new branding includes a wide range of bright, vibrant colours and a wave like pattern. The design team wanted to make both elements a huge feature of the new awards.

We used a combination of native Australian timber and layers of acrylic to achieve bold, eye-catching feature numbers that correlate to the kilometres the athletes run. Layers of acrylic were laser cut to shape, printed and layered upon one another to achieve a 3D effect and a unique sense of depth. All text and logos were laser etched onto the body of the award, with the edges left exposed to reveal the varying colours used within the award.

We loved creating this unique award for the Gold Coast Marathon! Contact us today to get started on your next custom project.

NASA Awards

Posted: 3rd July 2023

Posted in: Design & Illustration, Laser Etching & Router Cutting, Custom Awards & Event Collateral, Detailed Joinery & Graphic Fit-Outs

NASA is an independent agency of the U.S. Federal Government responsible for the civil space program aeronautic research, and space research. Every year, NASA recognises the best contributions to the future of aerospace research with their software of the year award, invention of the year award and James Kerley Awards.

The team at NASA wanted to create two extremely unique trophies, with the nature of the awards being ‘innovation’.

For all of these awards, we used a combination of acrylic and layers of timber stacked upon each other to create a detailed 3D effect. On the James Kerley award, to create an even further sense of depth we included laser cut screen details to create a 3D tunnel to emphasise the portrait into the centre of the trophy, creating an eye-catching focal piece. To increase the longevity of the perpetual trophy, we included silver plaques to be etched yearly when new winners are announced.

We loved creating this fun and innovative trophy! Contact us today to get started on your next custom design project.

Magic Millions 3YO Guineas Trophy

Posted: 23rd June 2023

Posted in: Design & Illustration, Laser Etching & Router Cutting, Custom Awards & Event Collateral

The Magic Millions 3YO Guineas is an event which is held annually at the Gold Coast Racecourse each January. The total prize money for the day is a lucrative $11.75 million, with the 3YO Guineas offering $2 millions dollars of the total amount. We created this unique and eye-catching trophy for the winning owner, trainer and jockey of the race.

We decided to do something a little bit different for this prestigious race and crafted a unique sculptural base for the award out of hand veneered Australian hardwood and black acrylic ribbed sections. The focal piece of the award is the black anodised metal horse head on top of the award, designed in house by our creative team. The layers of metal and gold are broken down into layers to illustrate the powerful anatomy of a horse. Each of these awards took our team hours in production to hand craft and we are thrilled with the result.

We loved creating this eye-catching and unique trophy! Contact us today to get started on your next custom project.